The ABA Techshow was recently held at the Chicago Hilton located at 720 South Michigan Avenue. Even though the ABA got a discount on the normal room rate, it still cost attendees $199 per night.
While I was at the conference, I started speaking with someone who was attending who could not have afforded that rate. He told me how he found a hotel that was much cheaper and that was only a block away. How did he do it?
Here’s how: He went on Google’s street views and just “walked” from the Hilton to the next block on Michigan where he “saw” another hotel, the Blackstone, which was at 636 South Michigan. He called the hotel, and, in addition to being close, it was cheaper than the Hilton.
But, you might ask, how did he know that it was a hotel and what its name was? Simple. He could see a sign “from the street” showing that it was the Blackstone Hotel.